Jarrah Coffee celebrated International Coffee Day with a truly memorable experiential campaign, “Sounds Like Great Coffee.” Comedian Jimmy Rees, entertained commuters with hilarious coffee machine impersonations while serving Jarrah Cappuccinos. Turning a sampling event into an experience that left attendees laughing and loving Jarrah coffee.

Influencer content and PR coverage extended reach to over 24 million impressions. With a follow-up blitz of six sampling activations across Sydney and Melbourne distributing nearly 70,000 samples.

By blending live activation, digital amplification, and retail integration, the campaign saw record-breaking sales, glowing consumer feedback, and a refreshed, modernised brand perception for Jarrah.