Bringing Chobani’s “Fruit on the Bottom” proposition to life by turning it into a physical, two-level experience with fruit on the bottom and yogurt on top in a bespoke Chobani Brekky Bus.

The double-decker activation invited shoppers to step inside the product. The lower-level celebrated flavour discovery through playful, fruit-led interactions and games, while the upper level embodied Chobani’s creamy, protein-rich Greek yogurt, offering sampling, education, and moments of joy. Together, the experience transformed a simple product truth into an immersive shopper journey.

Executed across multiple states, the campaign distributed 100,000 samples, generated 1.1M+ impressions, and drove 160,000 engagements, supported by overwhelmingly positive consumer reactions.