A DUCK ON A SKATEBOARD FOR KFC?
“But for a brand that traditionally has focussed on its food, and a company with a history of being original, it was important KFC’s first foray into brand advertising was designed to provoke. As a result, the first element of the campaign is a deliberate mashup of pop culture icons; the mischievous Plucka Duck, who was always up for a stunt no matter how madcap, and longboard skateboarding which encapsulates sheer exhilaration and freedom. All set to a legendary surf punk music track that was a smash hit in its day and more recently on Family Guy, with the lyrics ‘the bird is the word’ which of course is Aussie slang for KFC. It all represents the unique and original that is the KFC brand.”
THE STABLE’S BEST AUSTRALIAN & NEW ZEALAND TV ADVERTISING 2016
'KFC’s first major brand campaign in Australia cuts through everything – the competition, the healthy food chatter and the clutter of ad messages in your head.'
mumbrella
The branded ad campaign (y'know, one of those infuriating things where it's just totally unrelated footage and then a logo at the end of it) puts Plucka on a skateboard, pushes him down a hill, and sets the whole thing to the infamous Surfin' Bird track. At the end of it, the KFC logo flashes up.
That's it. That's all it is. The neither chicken nor cow, pithing down a fuck-off hill, with The Trashmen thrashing it out on the soundtrack. It's... it's truly something.
As weird as the ad format is, that massive metal horn/skateboard salute at the end is fkn life affirming.
The ole' Chook Depository does it again.
‘Scott is a highly unusual creative. He does the usual things expected of a Senior Creative unusually well. But it is curiosity about the world - what is happening; what is possible, that sets him apart. How many Creatives do you know who are researching for a PhD in the future of Human Nutrition?’
Mark Sareff Chief Strategy Officer